owned, earned and paid media tactics to increase reach.drive innovation and maximise content by working closer and smarter with platform partners.content strategy and planning, to maximise value and impact across FIFA content modes and moments.social audience intelligence, to inform and improve content development and output.Meanwhile, we devised five-core workstreams that would position the governing body as the No1 social destination for global football fans: ![]() setting clear KPIs and content measurement criteria to assess the performanceĪudience insights identified key moments in fans’ lives, and across the football and cultural calendars, to boost content performance across platforms.a channel audit to comprehensively understand FIFA’s audience and content performance. ![]() Our define-and-refine strategy included activities such as: ![]() We implemented a compelling digital strategy to meet content objectives, increase reach through owned, earned and media tactics, and helped FIFA build a closer relationship with its fans.ĭuring the research phase, we uncovered actionable insights to guide creative processes and ensure content outputs met various goals.
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